cover image THE LATINO WAVE: How Hispanics Will Elect the Next American President

THE LATINO WAVE: How Hispanics Will Elect the Next American President

Jorge del Rayo Ramos, . . Rayo, $24.95 (257pp) ISBN 978-0-06-057201-3

"The future of the Unites States is a Hispanic one," argues Univision news anchor Ramos (No Borders: A Journalist's Search for Home ). He insists that Latinos' large and increasing numbers, Spanish-language mass media and rootedness in nearby mother countries will keep their ethnic identities from atrophying to kitsch and cuisine; they will integrate, but never assimilate. (But that's a claim that's hard to square with his observation that by the third generation, Latinos generally stop speaking Spanish and start intermarrying.) In a chapter titled "How to Woo Latinos: A Guide," Ramos argues that Latinos most often align with Democrats on labor issues, but with Republicans on social issues, and outlines how to move beyond the split. Less targeted are Ramos's vague and clichéd musings on the complexities and conflicts of Latino consciousness. He talks to various political and cultural leaders of the Latino community and is unabashed in attacking left-leaning populist Latin American politicians like Hugo Chávez. He draws attention to Latino casualty rates in Iraq that are disproportionate to representation in the ranks and to continued school segregation and workplace racism. Laying out the issues (immigration, most prominently) that he thinks will galvanize the Latino vote for the presidential election, Ramos offers his own "Ten Recommendations for a Latino Agenda," which are predictable but clear. Agent, Bill Adler at Bill Adler Books . (June)