Setting the Table: The Transforming Power of Hospitality in Business

Danny Meyer, Author . HarperCollins $25.95 (320p) ISBN 978-0-06-074275-1

With the same grace and generosity displayed in his dining rooms, Meyer's instructive how-we-did-it account shares lessons learned on his way to becoming CEO of Union Square Hospitality Group. Meyer opened Union Square Cafe in 1985 when he was 27 years old. It hit its stride three years later when he hired chef Michael Romano, and Meyer charts its evolution from a neighborhood to international institution. Initially cautious about expansion, he opened Gramercy Tavern with chef Tom Colicchio three years later, eventually broadening his New York City restaurant empire to 11 establishments including Eleven Madison Park, Tabla, Blue Smoke, Shake Shack and the Modern. Meyer makes a distinction between service ("the technical delivery of a product") and the "Enlightened Hospitality" at the core of his business strategy—both necessary for restaurant success. He notes that hospitality "is how the delivery of that product makes its recipient feel " and shares tips like hiring "51 percenters," or staff with "skills divided 51-49 between emotional hospitality and technical excellence," and the "Five As" for addressing mistakes: awareness, acknowledge, apologize, act, additional generosity. This honest, modest book will appeal most to foodies and aspiring restaurateurs but also offers insight for entrepreneurs in any industry. (Oct. )

Reviewed on: 08/07/2006
Release date: 10/01/2006
Show other formats
Ebook - 336 pages - 978-0-06-186824-5
Compact Disc - 978-0-06-114258-1
Open Ebook - 336 pages - 978-0-06-135558-5
Ebook - 336 pages - 978-0-06-135563-9
Compact Disc - 978-0-06-137415-9
Paperback - 320 pages - 978-0-06-074276-8
Paperback - 336 pages - 978-0-462-09925-5
Hardcover - 328 pages - 978-0-462-09908-8
Peanut Press/Palm Reader - 336 pages - 978-0-06-135561-5
Book - 978-0-06-125268-6
Book - 978-0-06-125269-3
Stay ahead with
Tip Sheet!
Free newsletter: the hottest new books, features and more
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
Email Address


Log In Lost Password

PW has integrated its print and digital subscriptions, offering exciting new benefits to subscribers, who are now entitled to both the print edition and the digital editions of PW (online or via our app). For instructions on how to set up your accout for digital access, click here. For more information, click here.

The part of the site you are trying to access is now available to subscribers only. Subscribers: to set up your digital subscription with the new system (if you have not done so already), click here. To subscribe, click here.

Email with questions.

Not Registered? Click here.