Stuffed: An Insider’s Look at Who’s (Really) Making America Fat

Hank Cardello, Author, Doug Garr, With
Hank Cardello, Author, Doug Garr, With . Ecco $25.95 (257p) ISBN 978-0-06-136386-3
Downloadable Audio - 978-0-06-213097-6
Open Ebook - 272 pages - 978-0-06-175993-2
Peanut Press/Palm Reader - 272 pages - 978-0-06-175997-0
Ebook - 272 pages - 978-0-06-176004-4
Paperback - 257 pages - 978-0-06-189674-3
Ebook - 272 pages - 978-0-06-198484-6
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When Cardello, a former food and beverage executive, was initially diagnosed with leukemia (lab tests later disproved it), he began looking closely at the relationship between public health and corporate health. The obesity epidemic in particular, he argues, is connected to food businesses that control “almost everything the average American eats.” Drawing substantially on his professional knowledge, he examines such factors as marketing and product packaging, the recent controversies involving branded school snacks and beverages, the use of trans fat in restaurants, and the various food lobbies. Cardello believes that bottom-line thinking makes it difficult for Americans to eat well. While agreeing that the basic agenda of corporations and consumers alike is “more”—more profit, more product—he argues that the industries’ long-range interests are directly entwined with public health and that with their substantial economic power and overpackaged goods, supermarket and restaurant industries could redirect consumption and wellness in novel ways. Although the tone ranges from finger-wagging polemic to reformist optimism, the author does sketch out several solutions to get around obstacles like entrenched corporate and consumer thinking, and he himself cohosted a 2007 summit between industry leaders and obesity researchers. (Feb.)

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