Flip: How to Turn Everything You Know on Its Head--And Succeed Beyond Your Wildest Imaginings

Peter Sheahan, Author William Morrow & Company $25.95 (309p) ISBN 978-0-06-155895-5
Sheahan, consultant and Young Turk of the business world, turns conventional wisdom around to discover marketing techniques effective with today's younger consumers, ""who can't go to the toilet without phoning five of their friends."" Sheahan puts forth business model-shattering concepts like gaining control by giving it up: allowing customers, networks and rank-and-file employees to improve products through feedback, interaction and inclusiveness. He even ""flips""conventional thinking on outsourcing: ""It is one thing to make products or do the paperwork for the world cheaply, and it is another entirely to innovate, design and sell goods and services to the world's advanced consumer markets."" Sheahan illustrates his points convincingly with examples pulled from the business headlines, though some of his ideas may strike readers as overly dramatic and hard to follow, like putting as much effort into staff satisfaction as into customer satisfaction. Elsewhere, readers will find business fundamentals updated (""absolutely, positively sweat the small stuff"" and ""you've got to be fast, good, cheap, and more!""), and increasingly familiar lessons on exploiting a niche (""Mass-market success: Find it on the fringe""). Business owners and decision makers trying to capture the hearts and minds of today's younger consumers will find this a helpful guide.
Reviewed on: 03/31/2008
Release date: 04/01/2008
Show other formats
FORMATS
Compact Disc - 978-1-4001-0718-6
Compact Disc - 978-1-4001-3718-3
MP3 CD - 978-1-4001-5718-1
Peanut Press/Palm Reader - 320 pages - 978-0-06-166396-3
Open Ebook - 320 pages - 978-0-06-166393-2
Ebook - 320 pages - 978-0-06-184713-4
Paperback - 309 pages - 978-0-06-171963-9
Pre-Recorded Audio Player - 978-1-60775-773-3
Ebook - 320 pages - 978-0-06-166398-7
Paperback - 309 pages - 978-0-00-730717-3
Hardcover - 352 pages - 978-0-00-727826-8
X
Stay ahead with
Tip Sheet!
Free newsletter: the hottest new books, features and more
X
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
X
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
X
Email Address

Password

Log In Lost Password

PW has integrated its print and digital subscriptions, offering exciting new benefits to subscribers, who are now entitled to both the print edition and the digital editions of PW (online or via our app). For instructions on how to set up your accout for digital access, click here. For more information, click here.

The part of the site you are trying to access is now available to subscribers only. Subscribers: to set up your digital subscription with the new system (if you have not done so already), click here. To subscribe, click here.

Email pw@pubservice.com with questions.

Not Registered? Click here.