Transforming the Organization

Francis J. Gouillart, Author, James N. Kelly, With McGraw-Hill Companies $24.95 (323p) ISBN 978-0-07-034067-1
This upbeat management primer views the corporation as a living organism complete with body, mind and spirit. The key to a company's successful adaptation and growth is the unified pursuit of common goals, achieved by keeping in sync its technology, ``work architecture,'' reward structure and other ``biocorporate'' systems. Using numerous case histories involving DuPont, Philips, Citibank, Ashland Oil, Rolls-Royce, Texas retailer HEB and other firms, the authors, executives with Gemini, a global consulting firm, explain how to harness motivation by creating a large number of ``natural work teams,'' small groups of multitalented people empowered with the authority to take action. Instead of a ``Pavlovian,'' carrot-and-stick reward system, they recommend instituting ``individual learning'' by linking rewards to an employee's expanding opportunities, skills and participation. This is a visionary yet practical blueprint for corporate restructuring and renewal. 50,000 first printing; $100,000 ad/promo; author tour. (May)
Reviewed on: 05/29/1995
Release date: 06/01/1995
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Paperback - 323 pages - 978-0-07-024492-4
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