The Winner's Way

Disorganized and confusing, Brill's program for achieving personal and professional success often seems more like a maze than a winner's way. A""change agent"" who has worked as a consultant and a leadership coach, Brill argues that activation, attention and attitude are the""three core elements that, when aligned at optimal levels, hold the power to boost you into and keep you in the Zone."" Her program for achieving""the 3 A's"" draws on a mix of self-help methods, scientific reports, cognitive psychology and coaching tactics that have proven useful to other writers and therapists. But the author's disjointed style and mixed metaphors make these familiar techniques needlessly complicated. Jargon involving""propellers,""""plungers"" and the""arc of engagement"" muddles the main message: motivation is largely internal and performance can be improved by good habits.