Wal-Smart: What It Really Takes to Profit in a Wal-Mart World

William H. Marquard, Author, Marquard William, Author McGraw-Hill $24.95 (256p) ISBN 978-0-07-147516-7
With annual revenues of $312 billion, Wal-Mart accounts for 2.6% of U.S. economy and, with 1.8 million ""associates,"" is the world's largest employer. Whether or not one likes it, Marquard says, it's a Wal-Mart world we live in, and astutely choosing how to respond to Wal-Mart, and other industry big dogs like it, can mean the difference between a business's success and failure. Marquard, who helped Wal-Mart devise its very first business strategy and has since worked for other businesses competing against that strategy, knows his subject intimately and describes the controversial retail goliath with admirable neutrality, bringing together the conclusions of various research studies on relevant topics-wage and expansion policies, for instance-rather than praising or condemning Wal-Mart's polarizing business practices himself. What he does provide is a weary, pragmatic portrait of the rapacious retailer from Arkansas, how that retailer ""defines our world,"" and what ""twelve smart choices"" must be made to survive and prosper in its shadow.
Reviewed on: 01/01/2007
Release date: 01/01/2007
Show other formats
FORMATS
Compact Disc - 978-1-933309-61-3
X
Stay ahead with
Tip Sheet!
Free newsletter: the hottest new books, features and more
X
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
X
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
X
Email Address

Password

Log In Lost Password

PW has integrated its print and digital subscriptions, offering exciting new benefits to subscribers, who are now entitled to both the print edition and the digital editions of PW (online or via our app). For instructions on how to set up your accout for digital access, click here. For more information, click here.

The part of the site you are trying to access is now available to subscribers only. Subscribers: to set up your digital subscription with the new system (if you have not done so already), click here. To subscribe, click here.

Email pw@pubservice.com with questions.

Not Registered? Click here.