Success Built to Last ) put forth a design manifesto: building a"/>

Do You Matter? How Great Design Will Make People Love Your Company

Robert Brunner, Author, Stewart Emery, Author, Russ Hall, With with Russ Hall, intro. by Jimmy Iovine. Pearson/FT Press $24.99 (236p) ISBN 978-0-13-714244-6

In this mostly well-argued book, industrial design expert Brunner and corporate consultant Emery (Success Built to Last ) put forth a design manifesto: building a successful company is not just about the shiny end product but about designing every aspect of the customer’s experience. By paying just as much attention to store design, Web sites and customer support as to the product or service being sold, a company can build an emotional relationship with its customers and so secure market share for life. They contend that design should influence every single business decision and—if done right—will lead consumers to become truly invested, and willing to pay extra. The authors return again and again to several well-known brand names as exemplars of their theory. Ikea, Samsung and Whole Foods are all given props, though highest praise is reserved for Brunner’s old employer, Apple, so much so that at times this book reads like an Apple promotional product. Combining their knowledge of design, organizational structure, branding and product placement, the authors have essentially repackaged a simple idea: the customer’s feelings matter. (Sept.)

Reviewed on: 06/23/2008
Release date: 08/01/2008
Show other formats
Open Ebook - 254 pages - 978-0-13-714948-3
Paperback - 236 pages - 978-0-13-706506-6
Open Ebook - 254 pages - 978-0-13-270375-8
Stay ahead with
Tip Sheet!
Free newsletter: the hottest new books, features and more
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
Email Address


Log In Lost Password

PW has integrated its print and digital subscriptions, offering exciting new benefits to subscribers, who are now entitled to both the print edition and the digital editions of PW (online or via our app). For instructions on how to set up your accout for digital access, click here. For more information, click here.

The part of the site you are trying to access is now available to subscribers only. Subscribers: to set up your digital subscription with the new system (if you have not done so already), click here. To subscribe, click here.

Email with questions.

Not Registered? Click here.