cover image Utopian Entrepreneur

Utopian Entrepreneur

Brenda Laurel. MIT Press (MA), $17.95 (120pp) ISBN 978-0-262-62153-3

Although Brenda Laurel's start-up venture, Purple Moon (a company dedicated solely to creating software for girls) failed, she walked away from the experience with a cornucopia of knowledge about technology and economics. She shares those lessons in Utopian Entrepreneur, a guide to those seeking socially positive work in the business world. A stream-of-consciousness style and unique layout come together to present important messages, like ""good research is never done,"" ""be a realist"" and ""pay attention to what you learn."" (Oct.)