cover image Why He Didn't Call You Back: 1,000 Guys Reveal What They Really Thought about You After Your Date

Why He Didn't Call You Back: 1,000 Guys Reveal What They Really Thought about You After Your Date

Rachel Greenwald. Crown Publishing Group (NY), $24 (289pp) ISBN 978-0-307-40653-8

In this dating guide for women getting nowhere fast, professional matchmaker Greenwald takes the intriguing step of interviewing a thousand men who decided not to follow up on a first date. Unfortunately, that stab at quasi-scientific methodology doesn't turn up anything new-though you wouldn't suspect it to see the volume of Greenwald's text. To her credit, she doesn't advise readers to change who they are, but how they present themselves, emphasizing the importance of first impressions and refusing to heap blame on either men or women. Detailed descriptions and checklists will help readers determine what disagreeable stereotype you may projecting (""The Boss Lady,"" ""The Bait & Switcher,"" ""The Park Avenue Princess"") and how to remedy it. Despite a direct voice and infectious confidence, Greenwald echoes much that's already been covered in countless other volumes-don't seem desperate, show genuine interest, don't bring up your ex-and often with more detail, examples, lists and subcategories than are necessary. Those who like their self-helps busy, or who are new to the genre, may find this book worthwhile, but in most ways it's the same story, different date.