Being Strategic: Plan for Success; Out-Think Your Competitors; Stay Ahead of the Game

Erika Andersen, Author . St. Martin's $24.95 (273p) ISBN 978-0-312-55398-2

In this accessible but overly ambitious debut, top consultant Andersen walks readers through a step-by-step guide to strategic thinking and action. She describes the process of formulating and executing strategy through the historical example of the 800-year-old castle at Criccieth, a massive construction project envisioned and overseen by Welsh nobleman Llewellyn Fawr. Through an imaginary narrative of Llewellyn's conversations with his wife and peers, Andersen culls the process of strategic thinking: clearly defining the challenge and considering the potential obstacles before taking action. While the castle analogy is appealing and helpful, midway through the book Andersen introduces case studies of several imagined companies to illustrate additional points, leaving the reader to wonder what happened to Llewellyn and his castle. Andersen's strong voice and experience in strategy coaching comes through, but she confuses her business reader with personal growth messages. In the end, her valuable lessons are watered down as she attempts too much by extending her deliberate thinking process beyond the business world to “Strategy as a Way of Life.” (June)

Reviewed on: 03/02/2009
Release date: 05/01/2009
Show other formats
Open Ebook - 288 pages - 978-1-4299-8557-4
Paperback - 273 pages - 978-0-312-65670-6
Stay ahead with
Tip Sheet!
Free newsletter: the hottest new books, features and more
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
Email Address


Log In Lost Password

PW has integrated its print and digital subscriptions, offering exciting new benefits to subscribers, who are now entitled to both the print edition and the digital editions of PW (online or via our app). For instructions on how to set up your accout for digital access, click here. For more information, click here.

The part of the site you are trying to access is now available to subscribers only. Subscribers: to set up your digital subscription with the new system (if you have not done so already), click here. To subscribe, click here.

Email with questions.

Not Registered? Click here.