cover image The New Normal: An Agenda for Responsible Living

The New Normal: An Agenda for Responsible Living

David Wann, St. Martin's Griffin, $14.99 trade paper (304p) ISBN 978-0-312-57543-4

According to author and committed environmentalist Wann (Simple Prosperity), globalization is spiraling out of control. Unprecedented population growth has forced markets into a state of hyper-production, not only to meet demand, but also to satisfy an alarming state of over-consumption. Wann calls for a "renaissance"; the way of life of the last 50 years was unrealistic, and human beings require "reprogramming," via the step-by-step itinerary of this new effort. Citing personal accounts of both success and devastation, startling statistics, and press cuttings, the author presents a rational and surprisingly optimistic set of solutions to a distressing issue. Applying historical context and sociological frameworks, Wann indicates that radical change is required—now. Alongside well-known concepts of recycling and sustainability, the model agenda goes further in outlining ways for "optimized living" and a "leaner lifestyle" through communal living, "biomimicry," and a less materialistic, wasteful existence. Though it's unlikely that Wann's argument will be universally embraced, his shrewd analysis, passionate, pro-active take on the global change paradigm, and practical guidance will surely inspire. (Jan.)