cover image 740 Park: The Story of the World's Richest Apartment Building

740 Park: The Story of the World's Richest Apartment Building

Michael Gross, . . Broadway, $26.95 (576pp) ISBN 978-0-385-51209-1

Of all Manhattan's fabled East Side dwellings of the super-rich, 740 Park Avenue has perhaps the best pedigree. Designed by Rosario Candela and developed by James T. Lee, Jackie O's maternal grandfather, as a cooperative haven for the elite, it had the misfortune to open just as the stock market crashed in 1930 and was forced to operate partly as a rental for some decades. The last sale was to Lee himself, for son-in-law "Black Jack" Bouvier, his wife and daughters Jackie and Lee. John D. Rockefeller Jr. signed a rental lease in 1936 for a massive apartment (more than 20,000 square feet), and Marshall Field III took another. Gross (Model ) has solidly researched the denizens of the building, who they were, what they did, and who and how many times they married. This information, while exhaustive, is also exhausting. Things perk up as we approach the modern era, and the old rich give way to a newer cast of sometimes dubious billionaires. Ron Perelman, Henry Kravis, Steve Ross and Steve Schwartzman are cited among the newer tenants. A bit of a bore for average readers, this will be a useful tome for those interested in New York's social history. Agent, Dan Strone . (Oct. 18)