Lessons from the Heart of American Business: A Roadmap for Mgrs in the 21st Century

Gerald Greenwald, Author, Charles Madigan, With
Gerald Greenwald, Author, Charles Madigan, With Warner Books $29 (288p) ISBN 978-0-446-52544-2
Paperback - 288 pages - 978-0-446-67848-3
Open Ebook - 288 pages - 978-0-7595-6146-5
Portable Document Format (PDF) - 288 pages - 978-0-7595-9166-0
Ebook - 978-0-7595-7297-3
Ebook - 978-0-446-50182-8
Open Ebook - 160 pages - 978-0-446-58792-1
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""These days in business, there are many views about what process, what strategy, a CEO might put into place to improve his situation. I have reached a surprising conclusion about that: It's still just about hard work, and it always has been."" Part autobiography and all solid advice, Lessons from the Heart of American Business: A Roadmap for Managers in the 21st Century is a no-frills, hardcore yet intimate business book with a surprisingly fresh and unaffected narrative by Gerald Greenwald who has served as the top executive of United Airlines and Chrysler with Chicago Tribune senior writer Charles Madigan. Greenwald's first lesson, which has served him well for more than four decades, is that managers must have the courage to confront what they don't know. ( Mar.)
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