How to Master the Art of Selling ) lobbies for a return to basics to maximize sales in an economic downturn. He starts from the very beginning, defining "/>
 

Selling in Tough Times: Secrets to Selling When No One Is Buying

Tom Hopkins, Author
Tom Hopkins, Author . Business Plus $21.99 (250p) ISBN 978-0-446-54814-4
Reviewed on: 12/21/2009
Release date: 02/01/2010
Open Ebook - 978-0-446-55850-1
Compact Disc - 978-1-60024-925-9
Paperback - 250 pages - 978-0-446-54813-7
Paperback - 272 pages - 978-0-446-55939-3
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Hopkins (How to Master the Art of Selling ) lobbies for a return to basics to maximize sales in an economic downturn. He starts from the very beginning, defining what a selling career entails and detailing the different types of salespeople. He encourages readers to step back and reevaluate their positions in the economy, and to make a plan for when the climate improves. The first step is to save existing business by going the extra mile, making human contact, and initiating loyalty-building campaigns. Hopkins shows how to quickly tell if a client is right for you, reduce sales resistance, woo clients from the competition, and cut costs while continuing to appear successful. Each chapter ends with a short summary to help extract and reinforce key ideas. Part self-help book, part motivational guide, this book provides valuable advice for selling professionals struggling in the current economy as well anyone hoping to emerge from the recession primed for growth. (Feb.)

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