Gaishi: The Foreign Company in Japan

Educated at MIT and Harvard Business School, Kang, an executive with INTEL and author of Is Korea the Next Japan? , here offers an invaluable guide for American firms ( gaishis ) and individuals seeking to do business in Japan. He illustrates the importance of corporate commitment and the challenge, especially in management of human resources, posed by operating and marketing a business in a country where professional practices are rooted in ancient cultural traditions. To facilitate trade relations, he believes some methods, products and attitudes, such as that toward short-term returns, that work in the U.S. must be modified to meet the high level of QCDS (quality, cost, delivery, service) expected by Japanese customers. (Oct.)