cover image Yours for the Asking: An Indispensable Guide to Fundraising and Management

Yours for the Asking: An Indispensable Guide to Fundraising and Management

Reynold Levy. John Wiley & Sons, $29.95 (209pp) ISBN 978-0-470-24342-8

Levy, Reynold. Yours for the Asking: An Indispensable Guide to Fundraising and Management. Wiley. 2008. c.240p. index. BUS~A guide for fund-raisers with a distinctive autobiographical bent, Levy's book falls short of being ""indispensable,"" but it will be of interest to public libraries and large undergraduate libraries. Background: Levy, president of the Lincoln Center for the Performing Arts, draws on his substantial fund-raising experience to offer a practical guide to making connections between nonprofit groups and donors. Newcomers are likely to find Levy's suggestions most helpful; experienced fund-raisers will quickly tire of Levy's generalizations (""Donors, generally, rise very early in the morning"") and casual advice (""Ask. Ask early. Ask often""). The real value of Levy's work lies in his ability to demystify the process of fund-raising and his personal touch that will appeal to those seeking funding--be they development staff, board, or volunteer--but lacking the experience or facility to do so.--David Hodgins, Univ. of Colorado at Colorado Springs Lib..