The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without

With so many businesses flopping in the current economy, Carter Pate, a veteran financial adviser and PricewaterhouseCoopers turnaround expert, and writer Harlan Platt offer counsel to those now teetering on the edge of disaster. The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without walks executives, strategists and entrepreneurs through a thorough evaluation of their company. Whether the business needs an overhaul or tuneup, the authors detail how to determine its new direction, strengthen its corporate identity, negotiate restructuring and mergers and get the most from assets, employees and products. The book is full of examples of real-life success and failure at companies like Marriott, Laura Ashley, Netscape and CDnow. (Mar. 1)