cover image Bulls Bears and Brains: Investing with the Best and Brightest of the Financial Internet

Bulls Bears and Brains: Investing with the Best and Brightest of the Financial Internet

Adam Leitzes. John Wiley & Sons, $32.5 (336pp) ISBN 978-0-471-44294-3

Two University of Pennsylvania undergraduates (and Forbes contributors) gather advice from top investors in Bulls, Bears, and Brains: Investing with the Best and Brightest on the Financial Internet. Adam Leitzes and Joshua Solan interview 20 investors with successful track records and their own Web sites. Veterans like Wharton professor Jeremy Siegel (Stocks for the Long Run), Deutsche Bank strategist Ed Yardeni and Karin Housley (founder of Chicks Laying Nest Eggs Investment Club) share their varied investment philosophies. Along the way, Leitzes and Solan solicit practical advice (e.g., what to look for in an annual report) and lessons in economics (like why the Nasdaq rose so high and fell so hard). (Feb. 8)