Fashion Scandinavia: Contemporary Cool

Fashion has always been inextricably linked to history, politics, and culture, and in Gundtoft’s first book, the Danish fashion writer and stylist posits that the work of Scandinavian designers, characterized by simplicity, minimalism, and a strong emphasis on craft, resonates with a world yearning to live a more authentic life. The aesthetic, says the author, embodies an increasing awareness that “good design could impact positively on quality of life, notions of responsibility and social improvement.” Indeed, many of the 56 fashion labels profiled in the book discuss their commitment to handcraftsmanship, globally conscious manufacturing and production, and corporate responsibility. Gundtoft’s thoughtfully edited collection of designers—from recently established ateliers like Beate Godager, to runway darling Peter Jensen, to iconic brand Marimekko—offer an engaging look at influential childhood experiences, brand development, and inspirational cues. The narratives are presented as a series of q&a’s, accompanied by images of runway shows, model shots, studio spaces, original sketches, and photos of the designers themselves, giving the book a journal-like feel that dovetails nicely with its candid tone. Creative types, and, of course, fashion lovers, will appreciate Gundtoft’s impressive foray into the minds and souls of these artists. 478 illus. (May)