Don Martin, Author
Don Martin, Author Dutton Books $23 (288p) ISBN 978-0-525-93609-1
Reviewed on: 05/31/1993
Release date: 06/01/1993
American businesspeople have traditionally peppered speeches and conversation with sports metaphors. Here, Martin, CEO of Cal-Surance, a California insurance firm, urges business leaders to look beyond the jargon and adopt the techniques that make the difference between winning and losing in athletic competition. He advises executives to state their mission clearly; to develop ``a positive corporate culture''; to lead rather than to manage; to use great care when selecting players for their team--keeping the best ones and eliminating those who don't fit in; to motivate the team well; and, above all, to cultivate a winning attitude. Although much of Martin's program is not original, couched in sports terms, it could score a touchdown. Fortune Book Club selection. (June)