Jungle Rules: 2how to Be a Tiger in Business

Imlay, the chairman of Dun & Bradstreet Software and co-owner of the Atlanta Falcons, presents a curt, one-dimensional view of business strategy. ``Businesses succeed through the blunt natural forces of honesty, persistence and creativity in people.... Everything else is just a vine to swing on.'' Aided by freelance writer Hamilton, Imlay relates interviews with the ``tigers'' (``practitioners of the art of stalking success'') he worked with at Management Science America, a virtually bankrupt consulting and computer firm he and a partner took over in 1971 and sold in 1990 to Dun & Bradstreet for $333 million. He discusses 20 ``jungle rules,'' e.g., ``If you capture dinner, you get to eat it,'' hewing closely to his jungle animal metaphor. This volume lacks coherent strategies and principles. Fortune Book Club selection. (Oct.)