Now You See It: How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn

Cathy N. Davidson, Editor
Cathy N. Davidson. Viking, $27.95 (352p) ISBN 978-0-670-02282-3
Reviewed on: 05/30/2011
Release date: 08/01/2011
Davidson (The Future of Thinking) offers a stunning new vision for the future, showing how the latest advances in brain research could revolutionize education and workplace management. Davidson, formerly a vice provost at Duke and now codirector of the HASTAC/MacArthur Foundation Digital and Media Learning Competitions, begins with the concept of "attention blindness," a basic principle of neuroscience stating that individuals only see a portion of the world in front of them. Davidson asks how, whether working alone or collaboratively, we might overcome this deficit and gain a broader perspective on our mental and physical surroundings. She interviews pioneers who have demonstrated amazing success in accomplishing this goal. Her focus ranges from startup charter schools in rural North Carolina to IBM, demonstrating how to move to a world that recognizes the rich interrelationships inherent in the 21st century. Duke, for instance, allowed students to bring digital experience to their (and their professors') educational experience by giving students iPods and asking them to "dream up learning applications." Davidson has produced an exceptional and critically important book, one that is all-but-impossible to put down and likely to shape discussions for years to come. (Aug.)
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