cover image BIG COTTON: How a Humble Fiber Created Fortunes, Wrecked Civilizations and Put America on the Map

BIG COTTON: How a Humble Fiber Created Fortunes, Wrecked Civilizations and Put America on the Map

Stephen Yafa, . . Viking, $25.95 (416pp) ISBN 978-0-670-03367-6

In the beginning was the plant—Gossypium malavaceae. From this common variety of swamp mallow came the fiber that brought success and hardship in equal measure to the humans who domesticated it. Screenwriter and journalist Yafa lyrically tells a tale of slimy merchants, corrupt politicians and downtrodden farmers and workers upon whose backs huge fortunes were made. Coming from a Europe starved for cotton fabrics, Christopher Columbus exploited the American natives' mastery of the plant. The Puritans of New England entered into the slave trade to finance their insatiable need for cotton cloth. And in the American South an entire civilization was based on "King Cotton": a flourishing slaveholding civilization featuring ostentatious plantation houses stuffed with the goods of conspicuous consumption. The cruelty and reward, Yafa shows, continue to this day. Cotton farmers in Mali are impoverished due in large part to U.S. government subsidies to corporate agribusiness. But despite much fascinating information, the book disappoints. Yafa has jammed his narrative with too many wild characters, outrageous stories and goofy personal asides. Some may tire quickly of the details of warp and weft and the workings of the spinning jenny. Yet for all the flaws of the single-lensed view of history, Yafa tells a tale that covers a wide, dramatic swath. (On sale Jan. 3)