Inc. Your Dreams: 0for Any Woman Who Is Thinking about Her Own Business

Rebecca Maddox, Author Viking Books $22.95 (288p) ISBN 978-0-670-85433-2
Maddox, a corporate star of the 1980s who shattered the glass ceiling at such firms as Arthur Andersen, Revlon and Capital Holding, in recent years identified an undeveloped market and developed a new business to serve it: a financing, consulting and services organization specifically for women interested in having businesses of their own. Here, in a generous conversation, she explains and codifies the philosophy and specifics of her enterprise: the importance of entrepreneurial character and ability as opposed to any particular business ideas; the often determining influence of personal relationships; and physical condition as a key element. In addition to giving a sobering discourse on money as a harsh reality, Maddox emphasizes ``innerpreneuring,'' a combination of self-analysis and positive thinking that she says is a necessary prelude to any successful venture. (June)
Reviewed on: 05/01/1995
Release date: 05/01/1995
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FORMATS
Paperback - 263 pages - 978-0-14-023537-1
Analog Audio Cassette - 978-0-453-00951-5
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