cover image THE SHOWMAN AND THE SLAVE: Race, Death, and Memory in Barnum's America

THE SHOWMAN AND THE SLAVE: Race, Death, and Memory in Barnum's America

Benjamin Reiss, Reiss, . . Harvard Univ., $29.95 (288pp) ISBN 978-0-674-00636-2

P.T. Barnum's first triumph as a showman was passing off Joice Heth, an elderly slave, as the 161-year-old ex–wet nurse of George Washington. A consummate spin doctor, Barnum squeezed profit even from Heth's death: tickets to her autopsy cost 50 cents, "the equivalent of a good seat at the opera." Reiss, an assistant English professor at Tulane, examines the cultural meanings of the Heth hoax for insight into racial attitudes in antebellum America. This wholehearted postmodernist explores the ascendance of newspapers and autopsies, our fascination with cannibalism and other phenomena. More attention to literature on contemporaneous freak shows (e.g., Bondeson's 1999 The Feejee Mermaid) might have added depth. Dollops of lingo (Heth as a "deeply ambiguous somatic symbol" of "struggles over cultural propriety and social hierarchy") lard every chapter, but patient readers will be rewarded. The last chapters treat head-on the two lead characters in the story, Barnum and Heth, and their respective roles in the hoax. While digressions can be interesting (a few paragraphs on abolitionist and ex-slave Harriet Jacobs are welcome), some of the relevance claims can be annoying (e.g., the scrap of the NY Herald Jacobs sent to her former master to make it seem she was living in New York may or may not have had an article about Heth). Reiss undercuts his strong concluding argument for Heth's cleverness by speculating that she may have suffered from dementia. 12 illus. (Oct. 5)