cover image THE SEVENTIES: The Great Shift in American Culture, Society, and Politics

THE SEVENTIES: The Great Shift in American Culture, Society, and Politics

Bruce J. Schulman, THE SEVENTIES: The Great Shift in American Culture, Society. , $20 (352pp) ISBN 978-0-684-82814-5

During the era that Jonathan Livingston Seagull was soaring high on self-help platitudes, the Village People were bringing a campy sensibility to the discos, and "Ms." was replacing older forms of female address, the United States, according to Schulman, was undergoing some of the most drastic and profound changes in its history. A professor of history and director of American Studies at Boston University, Schulman has fashioned a sprightly, neatly detailed and enlightening history of a period that many historians have written off as an uneventful time. While Saturday Night Live embodied the "contempt for authority" that was prevalent during the period, it was, he says, also part of a culture that "reinvented America" in ways that were deeply progressive and political. From social movements like feminism, gay liberation and the "gray panthers," to the emergence of Jimmy Carter and the politics of the sunbelt, to the startling notion of "diversity"—"the prospect of unlike, unassimilable groups as a good to be valued"—the 1970s altered basic concepts about the individual, race, economics, politics and society. This book's power comes from its ability to capture both the myriad contradictions as well as the cultural and political syncopations of the time. Schulman's breadth of examples from popular and political culture and his ability to use them to illuminate one another make for astute analysis as well as colorful social history. Far more historically accurate, nuanced and judicious than David Frum's How We Got Here: The 70's (2000), this is an important contribution to modern American social history and the literature of popular culture. (May)