What Losing Taught Me about Winning

Fran Tarkenton, Author Simon & Schuster $23 (256p) ISBN 978-0-684-83413-9
One of the star quarterbacks in pro football history, Tarkenton led the Minnesota Vikings to three Super Bowls--all of which they lost. He understands losing. Once his gridiron career was over, he quickly established himself as a popular motivational speaker before corporate groups. Without saying flat out that he has become disillusioned with big business, Tarkenton emphasizes that a company must serve customers' needs before its own, citing IBM and Apple Computer as examples of firms that got into trouble because they forgot that fact. He also grouses about ""rabid downsizing, runaway executive greed and merger mania"" as responsible for making big business go sour. Quite the reverse is true, he finds, of small businesses, which are booming as never before, with more than 750,000 such companies starting up each year. In this informative book, he analyzes the qualities needed by the would-be entrepreneur: ways to improve your ability to see business opportunities; the need to be realistic; and--his special area of expertise--the need to learn to bounce back from a defeat. (Sept.)
Reviewed on: 09/01/1997
Release date: 09/01/1997
Show other formats
Analog Audio Cassette - 978-0-671-56874-0
Paperback - 248 pages - 978-0-684-83879-3
Stay ahead with
Tip Sheet!
Free newsletter: the hottest new books, features and more
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
Email Address


Log In Lost Password

PW has integrated its print and digital subscriptions, offering exciting new benefits to subscribers, who are now entitled to both the print edition and the digital editions of PW (online or via our app). For instructions on how to set up your accout for digital access, click here. For more information, click here.

The part of the site you are trying to access is now available to subscribers only. Subscribers: to set up your digital subscription with the new system (if you have not done so already), click here. To subscribe, click here.

Email pw@pubservice.com with questions.

Not Registered? Click here.