The Writer's Rules: The Power of Positive Prose--How to Create It and Get It Published

Helen Gurley Brown, Author William Morrow & Company $22.95 (160p) ISBN 978-0-688-15906-1
Drawing on her experience as Cosmopolitan editor-in-chief for three decades, Brown begins this mish-mash with 50 rules to help writers turn out clear, succinct, lively prose. Many of her rules are borrowed or adapted from Strunk and White's classic The Elements of Style, as she freely admits; some rules are questionable generalizations (""Place the most important words at the sentence's end""), and at times her advice is simplistic nonsense (""Make your first sentence and whole lead paragraph as clever as possible...""). Next she offers sensible if familiar advice on how to get magazine articles or books published, along with sample proposals. She shamelessly pads this perfunctory primer with sample resumes and job application letters, plus pointers on writing love letters, fan letters, condolence and thank-you letters. Ironically, her prose is pockmarked by the cutesy locutions, breathless interjections, annoying parenthetical asides, would-be witticisms and inappropriate slang or colloquialisms that are trademarks of her style and of the gossipy, rhetorical, narcissistic voice of ads for that certain magazine, Cosmo. (Sept.)
Reviewed on: 08/31/1998
Release date: 09/01/1998
X
Stay ahead with
Tip Sheet!
Free newsletter: the hottest new books, features and more
X
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
X
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
X
Email Address

Password

Log In Lost Password

PW has integrated its print and digital subscriptions, offering exciting new benefits to subscribers, who are now entitled to both the print edition and the digital editions of PW (online or via our app). For instructions on how to set up your accout for digital access, click here. For more information, click here.

The part of the site you are trying to access is now available to subscribers only. Subscribers: to set up your digital subscription with the new system (if you have not done so already), click here. To subscribe, click here.

Email pw@pubservice.com with questions.

Not Registered? Click here.