Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company

Seth Godin, Author, Charles Darwin, Author, Charles Darwin, Foreword by
Seth Godin, Author, Charles Darwin, Author, Charles Darwin, Foreword by Free Press $26 (288p) ISBN 978-0-7432-2571-7
Reviewed on: 01/01/2002
Release date: 01/01/2002
Paperback - 288 pages - 978-0-7432-3338-5
Compact Disc - 978-0-7435-2031-7
Analog Audio Cassette - 978-0-7435-2030-0
Book - 978-0-7435-6220-1
Ebook - 288 pages - 978-1-4711-0578-4
Ebook - 288 pages - 978-1-4391-8884-2
Hardcover - 288 pages - 978-0-7432-2123-8
Hardcover - 320 pages - 978-0-7432-2122-1
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In his follow-up to the popular e-book Unleashing the Ideavirus, marketing guru Seth Godin uses Darwin's theory of evolution as an extended metaphor for how companies have to constantly change in order to adapt to unstable economic environments. Survival Is Not Enough: Zooming Evolution, and the Future of Your Company maintains that in these uncertain times, business owners have to constantly tinker with their marketing, products, and personnel, even if they've already discovered some successful strategies. While he lays the metaphors on a little thick, Godin's otherwise clear, crackling prose and real-life examples make the book an engaging read.
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