Make a Name for Yourself: Eight Steps Every Woman Needs to Creae a Personal Brand Strategy for Success

Robin Fisher Roffer, Author
Robin Fisher Roffer, Author Broadway Books $23.95 (224p) ISBN 978-0-7679-0491-9
Reviewed on: 12/04/2000
Release date: 12/01/2000
EVAL ERROR: Entity: line 99: parser error : PCDATA invalid Char value 25
            One of Americas leading brand strategists shares her step
                                    ^
Entity: line 99: parser error : PCDATA invalid Char value 25
 shares her step-by-step program for creating an unforgettable identity in today
                                                                                ^
Entity: line 99: parser error : PCDATA invalid Char value 28
e identity in todays marketplace. Do you ever go to work and think to yourself 
                                                                                ^
Entity: line 99: parser error : PCDATA invalid Char value 29
s marketplace. Do you ever go to work and think to yourself there must be more?
                                                                                ^
Entity: line 99: parser error : PCDATA invalid Char value 25
yourself there must be more? Or feel that your true talents and abilities aren
                                                                                ^
Entity: line 99: parser error : PCDATA invalid Char value 25
being utilized, or even recognized? Are you a freelancer or entrepreneur who isn
                                                                                ^
Entity: line 99: parser error : PCDATA invalid Char value 25
 you a freelancer or entrepreneur who isnt sure how to rise to the top in today
                                                                                ^
Entity: line 99: parser error : PCDATA invalid Char value 25
who isnt sure how to rise to the top in todays competitive environment? Wouldn
                                                                                ^
Entity: line 99: parser error : PCDATA invalid Char value 25
hinking about your values and passions, and by learning how to use them in today
                                                                                ^
Entity: line 99: parser error : PCDATA invalid Char value 25
t from the crowd — is more important than ever. Roffer knows that branding isn
                                                                                ^

Code:
line 1: package tmpevalpackage;
line 2: sub doEval { 
line 3: 	use Business::ISBN qw(:all);
line 4:     use LWP::Simple;
line 5: 	use XML::Simple;
line 6: 
line 7: 	my($isbn_struct,$isbn10_string,$isbn13_string,$isbn10,$isbn13,$ASIN,$linetext);
line 8: 	my($has_ad, $box_style, $buy_amazon, $buy_apple, $buy_indiebound, $buy_powells, $buy_google, $buy_bandn, $drawer_style);
line 9: 
line 10: 	++$main::ENV{'buy_counter'};
line 11: 
line 12: 	my ($isbn) = "978-0-7679-0491-9";
line 13: 	if("1"){
line 14: 		$has_ad = 1;
line 15: 	}
line 16: 
line 17: 	$linetext = "";
line 18: 	my $no_image = "";
line 19: 	if($linetext){
line 20: 		$box_style .= "display:none;position:absolute;z-index:99999;width:100px;";
line 21: 		$drawer_style .= "display:block;";		
line 22: 	}
line 23: 	else{
line 24: 		$drawer_style .= "display:none;";		
line 25: 	}
line 26: 	
line 27: 	if($isbn =~ s/^ASIN(.+)/$1/){
line 28: 		$ASIN = 1;
line 29: 		$buy_amazon = "http://www.amazon.com/gp/product/$isbn/ref=as_li_tl?ie=UTF8&tag=publiweekl05-20";
line 30: 	}
line 31: 	else{
line 32: 		$isbn_struct = Business::ISBN->new($isbn);
line 33: 		if($isbn_struct && $isbn_struct->is_valid){
line 34: 			$isbn10 = $isbn_struct->as_isbn10;
line 35: 			$isbn13 = $isbn_struct->as_isbn13;
line 36: 			$isbn10_string = $isbn10->as_string([]);
line 37: 			$isbn13_string = $isbn13->as_string([]);
line 38: 			$buy_amazon = "http://www.amazon.com/gp/product/$isbn10_string/ref=as_li_tl?ie=UTF8&tag=publiweekl05-20";
line 39: 			$buy_apple = "http://itunes.apple.com/us/book/isbn$isbn13_string?at=10lvId";
line 40: 			$buy_indiebound = "http://www.indiebound.org/book/$isbn13_string?aff=PublishersWeekly";
line 41: 			$buy_powells = "http://www.powells.com/partner/41251/biblio/$isbn13_string?p_isbn";
line 42: 			$buy_google = "https://play.google.com/store/search?q=$isbn13_string&c=books&PAfiiliateID=11lwg2";
line 43: 			
line 44: 			my $bnxml = get("https://pds.barnesandnoble.com/fetch-data-service/productAffiliate?ids=$isbn13_string");
line 45: 			
line 46: 			if($bnxml){
line 47: 				my $xmlDoc = XML::Simple->new();
line 48: 				my $xmlHash = $xmlDoc->XMLin($bnxml);
line 49: 				
line 50: 				if( $xmlHash->{'ProductAffiliateResult'} 
line 51: 					&& $xmlHash->{'ProductAffiliateResult'}->{'Product'}
line 52: 					&& $xmlHash->{'ProductAffiliateResult'}->{'Product'}->{'Url'}){
line 53: 						$buy_bandn = "http://www.dpbolvw.net/click-4260421-11819508?url=" . $xmlHash->{'ProductAffiliateResult'}->{'Product'}->{'Url'};
line 54: 				}
line 55: 			}
line 56: 
line 57: #			$buy_bandn = "http://click.linksynergy.com/deeplink?mid=36889&id=uWBQGnFbkjk&murl=http%3A%2F%2Fcart2.barnesandnoble.com%2FShop%2Fxt_manage_cart.asp%3Fean%3D$isbn13_string%26productcode%3DBK";
line 58: 
line 59: 		}
line 60: 	}
line 61: 
line 62: 	if($linetext){
line 63: 		print "<span id=\"box_inline$main::ENV{'buy_counter'}\" class=\"buy-link\" onmouseover=\"\$(\'#buy-container$main::ENV{'buy_counter'}\').fadeIn(100);\" onmouseleave=\"dismissUnlessEnter('#buy-container$main::ENV{\"buy_counter\"}','#box_inline$main::ENV{\"buy_counter\"}')\";>$linetext</span>\n";
line 64: 		print "<div id=\"buy-container$main::ENV{'buy_counter'}\" onmouseleave=\"\$(\'#buy-container$main::ENV{'buy_counter'}\').fadeOut(100);\" style=\"$box_style\">\n";
line 65: 	}
line 66: 	else{
line 67: 		print "<div id=\"buy-container$main::ENV{'buy_counter'}\" style=\"$box_style\">\n";
line 68: 	}
line 69: 	if(!$no_image) { 
line 70: 		print "
	
		
	
"; 
line 71: 		print "<div id=\"buy-box\">\n";
line 72: 	}
line 73: 	else {
line 74: 		print "<div id=\"buy-box\" style=\"width:100%;margin-top:10px;margin-bottom:20px;\">\n";
line 75: 	}
line 76: 	print "<div id=\"buy-inner-box\" class=\"buy-box\">\n";
line 77: 	if($linetext){
line 78: 		print "<div class=\"buy-box-header\">Buy this book</div>\n";
line 79: 	}
line 80: 	else{
line 81: 		print "<div class=\"buy-box-header\" onClick=\"\$(\'.buy-box-body$main::ENV{'buy_counter'}\').toggle(100);\">Buy this book</div>\n";
line 82: 	}
line 83: 	print "<div class=\"buy-box-body$main::ENV{'buy_counter'}\" style=\"$drawer_style\">\n";
line 84: 	print "<div class=\"buy-box-item\">\n";
line 85: 	print "<a href=\"$buy_amazon\" target=\"_offsite\">Amazon</a>\n";
line 86: 	print "</div>\n";
line 87: 	if(!$ASIN){
line 88: 		if($buy_bandn){
line 89: 			print "<div class=\"buy-box-item\">\n";
line 90: 			print "<a href=\"$buy_bandn\" target=\"_offsite\">Barnes & Noble</a>\n";
line 91: 			print "</div>\n";
line 92: 		}
line 93: 		print "<div class=\"buy-box-item\">\n";
line 94: 		print "<a href=\"$buy_google\" target=\"_offsite\">Google</a>\n";
line 95: 		print "</div>\n";
line 96: 		print "<div class=\"buy-box-item\">\n";
line 97: 		print "<a href=\"$buy_apple\" target=\"_offsite\">iBooks</a>\n";
line 98: 		print "</div>\n";
line 99: 		print "<div class=\"buy-box-item\">\n";
line 100: 		print "<a href=\"$buy_indiebound\" target=\"_offsite\">IndieBound</a>\n";
line 101: 		print "</div>\n";
line 102: 		print "<div class=\"buy-box-item\">\n";
line 103: 		print "<a href=\"$buy_powells\" target=\"_offsite\">Powell's</a>\n";
line 104: 		print "</div>\n";
line 105: 		}
line 106: 	print "</div>\n";
line 107: 	print "</div>\n";
line 108: 	print "</div>\n";
line 109: 	if($has_ad && !$no_image){
line 110: 		print "<div>\n";
line 111: 		print "<a rel=\"nofollow\" href=\"https://secure.publishersweekly.com/pw/link-tracker?action=click&id=8\"> </a><img src=\"https://secure.publishersweekly.com/pw/link-tracker?action=impression&id=8\" width=\"1\" height=\"1\">\n";
line 112: 		print "<iframe src=\"//ads.ad-center.com/smart_ad/display?ref=5042105&q=KEYWORD&smart_ad_id=16481\" width=\"204\" height=\"70\" frameborder=\"0\" scrolling=\"no\" allowtransparency=\"true\"></iframe>\n";
line 113: 		print "</div>\n";
line 114: 	}
line 115: 	print "</div>\n";
line 116: 
line 117:  };
line 118: &doEval();
line 119: 1;
A marketing consultant for Web sites and television networks, Roffer applies the principles of brand-building to the popular self-help imperative to create a personal ""mission statement"" in this up-to-the minute career strategy guide. ""Branding for people is about finding your `big idea,' the core you, and putting it out in the universe to fulfill itself,"" she says, citing Oprah, Martha Stewart and Madonna as examples of women whose professional ""brand name"" is immediately recognizable and definable, and the cornerstone of their success. By breaking branding into eight steps (such as ""dig deep to unearth who you are""; ""go after your target audience with a vengeance""; and ""recruit a squad of brand cheerleaders""), Roffer clearly guides her readers through the same process and exercises she uses in developing marketing identities for her clients. Whether a woman's goal is to scale the corporate ladder or to launch her own business, Roffer's lessons on developing a thick skin, creating a no-fear zone, handling professional jealousy (""never play the victim in business"") and having a professional coach or mentor will resonate. Agent, Barbara Lowenstein. (Jan. 2)
EVAL ERROR: Entity: line 99: parser error : PCDATA invalid Char value 25
            One of Americas leading brand strategists shares her step
                                    ^
Entity: line 99: parser error : PCDATA invalid Char value 25
 shares her step-by-step program for creating an unforgettable identity in today
                                                                                ^
Entity: line 99: parser error : PCDATA invalid Char value 28
e identity in todays marketplace. Do you ever go to work and think to yourself 
                                                                                ^
Entity: line 99: parser error : PCDATA invalid Char value 29
s marketplace. Do you ever go to work and think to yourself there must be more?
                                                                                ^
Entity: line 99: parser error : PCDATA invalid Char value 25
yourself there must be more? Or feel that your true talents and abilities aren
                                                                                ^
Entity: line 99: parser error : PCDATA invalid Char value 25
being utilized, or even recognized? Are you a freelancer or entrepreneur who isn
                                                                                ^
Entity: line 99: parser error : PCDATA invalid Char value 25
 you a freelancer or entrepreneur who isnt sure how to rise to the top in today
                                                                                ^
Entity: line 99: parser error : PCDATA invalid Char value 25
who isnt sure how to rise to the top in todays competitive environment? Wouldn
                                                                                ^
Entity: line 99: parser error : PCDATA invalid Char value 25
hinking about your values and passions, and by learning how to use them in today
                                                                                ^
Entity: line 99: parser error : PCDATA invalid Char value 25
t from the crowd — is more important than ever. Roffer knows that branding isn
                                                                                ^

Code:
line 1: package tmpevalpackage;
line 2: sub doEval { 
line 3: 	use Business::ISBN qw(:all);
line 4:     use LWP::Simple;
line 5: 	use XML::Simple;
line 6: 
line 7: 	my($isbn_struct,$isbn10_string,$isbn13_string,$isbn10,$isbn13,$ASIN,$linetext);
line 8: 	my($has_ad, $box_style, $buy_amazon, $buy_apple, $buy_indiebound, $buy_powells, $buy_google, $buy_bandn, $drawer_style);
line 9: 
line 10: 	++$main::ENV{'buy_counter'};
line 11: 
line 12: 	my ($isbn) = "978-0-7679-0491-9";
line 13: 	if("1"){
line 14: 		$has_ad = 1;
line 15: 	}
line 16: 
line 17: 	$linetext = "";
line 18: 	my $no_image = "";
line 19: 	if($linetext){
line 20: 		$box_style .= "display:none;position:absolute;z-index:99999;width:100px;";
line 21: 		$drawer_style .= "display:block;";		
line 22: 	}
line 23: 	else{
line 24: 		$drawer_style .= "display:none;";		
line 25: 	}
line 26: 	
line 27: 	if($isbn =~ s/^ASIN(.+)/$1/){
line 28: 		$ASIN = 1;
line 29: 		$buy_amazon = "http://www.amazon.com/gp/product/$isbn/ref=as_li_tl?ie=UTF8&tag=publiweekl05-20";
line 30: 	}
line 31: 	else{
line 32: 		$isbn_struct = Business::ISBN->new($isbn);
line 33: 		if($isbn_struct && $isbn_struct->is_valid){
line 34: 			$isbn10 = $isbn_struct->as_isbn10;
line 35: 			$isbn13 = $isbn_struct->as_isbn13;
line 36: 			$isbn10_string = $isbn10->as_string([]);
line 37: 			$isbn13_string = $isbn13->as_string([]);
line 38: 			$buy_amazon = "http://www.amazon.com/gp/product/$isbn10_string/ref=as_li_tl?ie=UTF8&tag=publiweekl05-20";
line 39: 			$buy_apple = "http://itunes.apple.com/us/book/isbn$isbn13_string?at=10lvId";
line 40: 			$buy_indiebound = "http://www.indiebound.org/book/$isbn13_string?aff=PublishersWeekly";
line 41: 			$buy_powells = "http://www.powells.com/partner/41251/biblio/$isbn13_string?p_isbn";
line 42: 			$buy_google = "https://play.google.com/store/search?q=$isbn13_string&c=books&PAfiiliateID=11lwg2";
line 43: 			
line 44: 			my $bnxml = get("https://pds.barnesandnoble.com/fetch-data-service/productAffiliate?ids=$isbn13_string");
line 45: 			
line 46: 			if($bnxml){
line 47: 				my $xmlDoc = XML::Simple->new();
line 48: 				my $xmlHash = $xmlDoc->XMLin($bnxml);
line 49: 				
line 50: 				if( $xmlHash->{'ProductAffiliateResult'} 
line 51: 					&& $xmlHash->{'ProductAffiliateResult'}->{'Product'}
line 52: 					&& $xmlHash->{'ProductAffiliateResult'}->{'Product'}->{'Url'}){
line 53: 						$buy_bandn = "http://www.dpbolvw.net/click-4260421-11819508?url=" . $xmlHash->{'ProductAffiliateResult'}->{'Product'}->{'Url'};
line 54: 				}
line 55: 			}
line 56: 
line 57: #			$buy_bandn = "http://click.linksynergy.com/deeplink?mid=36889&id=uWBQGnFbkjk&murl=http%3A%2F%2Fcart2.barnesandnoble.com%2FShop%2Fxt_manage_cart.asp%3Fean%3D$isbn13_string%26productcode%3DBK";
line 58: 
line 59: 		}
line 60: 	}
line 61: 
line 62: 	if($linetext){
line 63: 		print "<span id=\"box_inline$main::ENV{'buy_counter'}\" class=\"buy-link\" onmouseover=\"\$(\'#buy-container$main::ENV{'buy_counter'}\').fadeIn(100);\" onmouseleave=\"dismissUnlessEnter('#buy-container$main::ENV{\"buy_counter\"}','#box_inline$main::ENV{\"buy_counter\"}')\";>$linetext</span>\n";
line 64: 		print "<div id=\"buy-container$main::ENV{'buy_counter'}\" onmouseleave=\"\$(\'#buy-container$main::ENV{'buy_counter'}\').fadeOut(100);\" style=\"$box_style\">\n";
line 65: 	}
line 66: 	else{
line 67: 		print "<div id=\"buy-container$main::ENV{'buy_counter'}\" style=\"$box_style\">\n";
line 68: 	}
line 69: 	if(!$no_image) { 
line 70: 		print "
	
		
	
"; 
line 71: 		print "<div id=\"buy-box\">\n";
line 72: 	}
line 73: 	else {
line 74: 		print "<div id=\"buy-box\" style=\"width:100%;margin-top:10px;margin-bottom:20px;\">\n";
line 75: 	}
line 76: 	print "<div id=\"buy-inner-box\" class=\"buy-box\">\n";
line 77: 	if($linetext){
line 78: 		print "<div class=\"buy-box-header\">Buy this book</div>\n";
line 79: 	}
line 80: 	else{
line 81: 		print "<div class=\"buy-box-header\" onClick=\"\$(\'.buy-box-body$main::ENV{'buy_counter'}\').toggle(100);\">Buy this book</div>\n";
line 82: 	}
line 83: 	print "<div class=\"buy-box-body$main::ENV{'buy_counter'}\" style=\"$drawer_style\">\n";
line 84: 	print "<div class=\"buy-box-item\">\n";
line 85: 	print "<a href=\"$buy_amazon\" target=\"_offsite\">Amazon</a>\n";
line 86: 	print "</div>\n";
line 87: 	if(!$ASIN){
line 88: 		if($buy_bandn){
line 89: 			print "<div class=\"buy-box-item\">\n";
line 90: 			print "<a href=\"$buy_bandn\" target=\"_offsite\">Barnes & Noble</a>\n";
line 91: 			print "</div>\n";
line 92: 		}
line 93: 		print "<div class=\"buy-box-item\">\n";
line 94: 		print "<a href=\"$buy_google\" target=\"_offsite\">Google</a>\n";
line 95: 		print "</div>\n";
line 96: 		print "<div class=\"buy-box-item\">\n";
line 97: 		print "<a href=\"$buy_apple\" target=\"_offsite\">iBooks</a>\n";
line 98: 		print "</div>\n";
line 99: 		print "<div class=\"buy-box-item\">\n";
line 100: 		print "<a href=\"$buy_indiebound\" target=\"_offsite\">IndieBound</a>\n";
line 101: 		print "</div>\n";
line 102: 		print "<div class=\"buy-box-item\">\n";
line 103: 		print "<a href=\"$buy_powells\" target=\"_offsite\">Powell's</a>\n";
line 104: 		print "</div>\n";
line 105: 		}
line 106: 	print "</div>\n";
line 107: 	print "</div>\n";
line 108: 	print "</div>\n";
line 109: 	if($has_ad && !$no_image){
line 110: 		print "<div>\n";
line 111: 		print "<a rel=\"nofollow\" href=\"https://secure.publishersweekly.com/pw/link-tracker?action=click&id=8\"> </a><img src=\"https://secure.publishersweekly.com/pw/link-tracker?action=impression&id=8\" width=\"1\" height=\"1\">\n";
line 112: 		print "<iframe src=\"//ads.ad-center.com/smart_ad/display?ref=5042105&q=KEYWORD&smart_ad_id=16481\" width=\"204\" height=\"70\" frameborder=\"0\" scrolling=\"no\" allowtransparency=\"true\"></iframe>\n";
line 113: 		print "</div>\n";
line 114: 	}
line 115: 	print "</div>\n";
line 116: 
line 117:  };
line 118: &doEval();
line 119: 1;
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