never wanted to work in business," writes Heffernan. Twenty years after expressing that sentiment, as CEO of a technology company, she found herself &"/>
 

THE NAKED TRUTH: A Modern Woman's Manifesto on Business and What Really Matters

Margaret Heffernan, Author
Margaret Heffernan, Author . Jossey-Bass $24.95 (262p) ISBN 978-0-7879-7143-4
Open Ebook - 250 pages - 978-0-7879-7665-1
Compact Disc - 978-1-59125-482-9
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"I never wanted to work in business," writes Heffernan. Twenty years after expressing that sentiment, as CEO of a technology company, she found herself "having the time of my life" and wondered whether she had "completely lost my mind? Or sold my soul?" Heffernan sees "women creating a new business order that places values at the heart of business, takes sustainability seriously, and recognizes that business is and always will be emotional." Eleven chapters are peppered with her own illustrative anecdotes and insights plus those of 63 career women representing a wide variety of positions and professions. These contain instructive descriptions of potential pitfalls and urgent advice, each one ending with a list of "Travel Thoughts" to keep in mind. Readers are told how to climb the corporate ladder, maintain a female identity, navigate toxic environments, see through common fallacies, acquire power, balance work with personal life, break into top management, assert autonomy, strike out on their own and reinvent a "parallel universe" of humanitarian alternatives. Nothing is new or told in a fresh way, but Heffernan delivers the catalogue of female careerist frustration succinctly and sympathetically. (Sept.)

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