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COLLABORATIVE COMMUNITIES: Partnering for Profit in the Networked Economy

COLLABORATIVE COMMUNITIES: Partnering for Profit in the Networked Economy

Jeffrey C. Shuman, COLLABORATIVE COMMUNITIES: Partnering for Profit in the Net. , $22 (224pp) ISBN 978-0-7931-4435-8

Simply and logically, the authors argue that all companies—especially small ones—must partner with other firms to satisfy customer needs and thereby thrive. Schuman, professor at Bentley College; Twombly, a CPA/consultant; and Rottenberg thoroughly explain how to create alliances with suppliers and other firms, and walk managers through the steps. Concise and insightful chapter summaries enhance this valuable primer. (June)