cover image Weeki Wachee, City of Mermaids: A History of One of Florida's Oldest Roadside Attractions

Weeki Wachee, City of Mermaids: A History of One of Florida's Oldest Roadside Attractions

Lu Vickers, . . Univ. Press of Florida, $34.95 (295pp) ISBN 978-0-8130-3041-8

When swimsuit-clad young women cavorted in the freshwater springs of Weeki Wachee, Fla., in October 1947, it seemed so fantastic, many visitors couldn't believe the performers were actually underwater. In this era before scuba, people were expected to drown if they stayed under for more than a few minutes. They certainly didn't dance ballet or eat bananas and drink soda pop underwater, like the Weeki Wachee mermaids did. For the next three decades, an ever-renewing roster of mermaids entertained growing crowds of roadside travelers and celebrity guests (Elvis himself hugged and kissed those mermaids). If Disney hadn't opened Magic Kingdom, and overdevelopment hadn't threatened the aquifer, Weeki Wachee might still be going strong today. But thanks to writer Vickers and designer Dionne, readers have backstage access to this classic American roadside attraction. From Vickers's interviews with retired "mermaids" and other employees, and Dionne's illustrative materials (over 200 publicity photos, advertising cards and other ephemera), readers get a feeling for the homegrown quality of this whole wonderfully quirky enterprise. While detail on their technological innovations and business decision making is interesting, what lingers with readers is a sense of how simply Americans amused themselves on the road, before all the franchises and theme parks took over. (May)