THE GET-STARTED GUIDE TO E-COMMERCE
Danielle Zilliox, . . Amacom, $19.95 (240pp) ISBN 978-0-8144-7117-3
When it comes to evaluating the Internet, it's clear that we are well into revisionist history. Positioning the impact of the World Wide Web on business as evolutionary, not revolutionary, the latest books aim to explain how we will do business going forward.
The greatest strength of this solid e-commerce guide is that Zilliox, a technical writer, provides context alongside the basics. She recommends soliciting customer input about one's Web site, keeping the site simple, marketing via e-mail whenever possible and, regarding content, "when in doubt, leave it out." A comprehensive glossary also makes this a valuable starting point for small business owners and managers.
Reviewed on: 06/04/2001
Genre: Nonfiction
Other - 239 pages - 978-0-8144-2605-0
