cover image The New New Economy

The New New Economy

Tim McEachern. AMACOM/American Management Association, $17.95 (208pp) ISBN 978-0-8144-7143-2

Tim McEachern and Chris O'Brien (cocreators of the now-defunct radio show Geek Nation) poke fun at business self-help books from Who Moved My Cheese to The Cluetrain Manifesto in The New New Economy: Yet Another Clueless Business Manifesto for the Post-Digital Age. This satire covers history (Karl Marx was a hack), management (make [employees] think fast. GM, for example, has taken to sporadically dropping hives of bees on their production floors to encourage quick decision-making among its people) and employees (30 39 year olds: it's the true greatest generation). (May)