Clicking: The Authors of the Popcorn Report Show How to Position Yourself for the Way Things Will Be

Faith Popcorn, Author, Lys Marigold, With
Faith Popcorn, Author, Lys Marigold, With HarperCollins Publishers $26 (0p) ISBN 978-0-88730-694-5
Reviewed on: 04/01/1996
Release date: 04/01/1996
Analog Audio Cassette - 978-0-694-51533-2
Paperback - 480 pages - 978-0-88730-857-4
Paperback - 978-0-88730-868-0
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""Clicking,"" in the authors' lexicon, means finding one's niche in work, lifestyle or relationships. Marketing consultants Popcorn and Marigold, in their bestselling book The Popcorn Report, told companies how to capitalize on trends in consumer behavior and society. Here the emphasis is on how individuals can click by recognizing and adapting to such trends as Icon Toppling (widespread rejection of authority figures in business and government) and Anchoring, or grounding oneself by seeking spiritual roots in the past. Another new trend alleged here is FemaleThink, a shift from traditional male goal-oriented, hierarchical relations to more caring and sharing, family-oriented approaches. Peppered with success stories involving entrepreneurs, professionals, corporations and small businesses, this upbeat manual includes chapters on finding a new career and how parents can help kids get on the right path. Popcorn and Marigold (chairman and creative director, respectively, of BrainReserve) throw off ideas like sparks in all directions, and their suggestions for blending ethics, passion and profit will jolt those stuck in a rut. Illustrated. 150,000 first printing. (Apr.)
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