The E-Myth Manager: Why Management Doesn't Work--And What to Do about It

Michael E. Gerber, Author
Michael E. Gerber, Author HarperBusiness $24 (256p) ISBN 978-0-88730-840-6
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To become an E-Myth manager, it's essential to know what you want, to discover your ""Primary Aim,"" asserts Gerber in this sequel to The E-Myth: Why Most Small Businesses Don't Work and What to Do About It. He spells out what he thinks is needed: the E-Myth manager should have an entrepreneurial mind-set, be committed to making choices and must exercise full accountability. Some managers, he maintains, are on autopilot. He sets forth seven steps to establish a conscious organization in which conscious people can find meaning and success. The conscious organization manifests its vision through a high sense of purpose, order, integrity and meaning. A revolution in the ""idea"" of management is essential, Gerber stresses, one that helps people grow beyond their perceived limitations. The underpinnings of the mind-set of E-Myth managers is to think of their company as a small business, no matter its size. E-Myth--i.e., entrepreneurial myth--has become a buzz word in the corporate world, with good reason as Gerber reaffirms here. (June)
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