INVESTING FOR COWARDS: Proven Stock Strategies for Anyone Afraid of the Market

Siegel, portfolio manager and host of a New Orleans radio talk show about money, fervently believes that individuals can navigate the stock market. To this end, he addresses basic stock market principles, bonds, annuities, financial advisers and more. While many readers will enjoy Siegel's light style, he offers little detailed information. Biased toward stocks, he exaggerates the disadvantages of mutual funds. Siegel's advice on finding professional help and avoiding popular schemes—such as the Cook financial program—is sound, but beginning investors could find more objective, in-depth books. Whether Siegel's local following can boost his national appeal is uncertain. Illus. $100,000 promo; 12-city author tour. (Aug.)