Financial Foreplay: Whip Your Business into Shape & Take Home More Cash

Rhondalynn Korolak, Author
Rhondalynn Korolak, Imagineering Unlimited (www.imagineeringunlimited.com), $15.99 trade paper (206p) ISBN 978-0-9805578-1-7
Reviewed on: 12/20/2010
Release date: 12/01/2009
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Mercifully, business consultant and psychotherapist Korolak abandons her titillating titular premise early in this informative and accessible financial guide for small-business owners. With a plainspoken approach, Korolak walks readers through business basics, breaking down concepts (e.g., cash flow, variable and fixed costs) and explaining relevant subjects in plain English. Using a litany of examples from various fields (an electrical contractor, a photographer, a book store franchisee, a veterinarian, etc.), Korolak shows how understanding basic business maxims is crucial to profitability. This primer on Business 101 will instill confidence in small-business owners and enable them to better deal with accountants, investors, lawyers, as well as assist them in making better informed (and possibly painful) strategic decisions. Although Korolak's incessant plugging of her own business—a subscription-based online resource that business owners can use to track key performance and financial metrics—can become grating and lessen the impact of her suggestions, her advice is sound.
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