A Colorful Way of Living: How to Be More, Create More, Do More the Vera Bradley Way

This empowering offering is replete with practical strategies for leading a fulfilled life. In a breezy and friendly tone, Baekgaard, cofounder of the apparel and accessories line that bears her mother’s name, Vera Bradley, doles out sage advice. Her advice includes being unafraid to take chances (without that, the company wouldn’t exist, she insists), giving back (as she does with the Vera Bradley Foundation, a breast cancer charity), being ready to make friends anywhere, knowing your audience, and taking breaks. She calls her business strategy “ready, fire, aim”—meaning that if one always waited for the perfect market research and business plan, few companies would be created. Her business (and personal) style is inclusive, although she does note that on issues she’s passionate about, like having all departments of her company under one roof, she will stand firm. Baekgaard’s optimistic take on life and values-based leadership style will inspire readers, particularly those already smitten with her company’s colorful goods. (Apr.)