The Either/or Investor: How to Succeed in Global Investing, One Decision at a Time

Clark Winter, Author
Clark Winter, Author . Random $26 (224p) ISBN 978-1-4000-6592-9
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Winter, managing director at Goldman Sachs, delivers an admirably clear and encouraging guide to informed investing that is refreshingly free of jargon, theory or scare tactics intended to propel individual investors into his firm’s advisers’ waiting arms or related mutual funds. Winter also shies away from the standard introduction to broad concepts that leave readers ready for a pop quiz, but unclear as to how they will make any money. Instead, his direct approach hones in on the four cardinal rules to navigate through the “noise machine” that is the investment industry and to prevent investors from falling prey to “clever sales pitches or... hubris.” He champions simple and pragmatic binary thinking (“the developed world versus the developing world,” “Tokyo or Shanghai,” “fad versus trend”) to decide which investment possibilities to pursue. Even more usefully, he explains how investors have been making money recently and points readers in the direction he believes future profits will most likely be found. Novices and seasoned investors alike will find much to relish in this crash course in making sound investment choices. (Aug.)

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