Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

David Kord Murray, Author, Patrick Girard Lawlor, Read by , read by Patrick Lawlor. Brilliance Audio $24.99 (0p) ISBN 978-1-4418-0140-1

According to Murray, former head of innovation for a Fortune 500 company, the key to creative progress and fortune is borrowing and improving on the ideas of others. As dubious as it might sound, selective “borrowing” is ubiquitous; Murray argues that there are no truly original products or concepts; there are just reinventions—the Walkman begat the Discman begat the iPod. Patrick Lawlor gives a strong performance that attempts to make Murray sound a little less seedy and a little more relatable. Even if the author's conception of “borrowing” seems to dangerously skirt theft at times, Lawlor succeeds in winning the audience over with his straightforward, likable approach. A Gotham hardcover (Reviews, May 25). (Sept.)

Reviewed on: 11/30/2009
Release date: 09/01/2009
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FORMATS
Paperback - 292 pages - 978-1-59240-580-0
Paperback - 224 pages - 978-1-84794-019-3
Hardcover - 292 pages - 978-1-84794-017-9
Hardcover - 292 pages - 978-1-59240-478-0
MP3 CD - 978-1-4418-0142-5
Compact Disc - 978-1-4418-0141-8
Open Ebook - 304 pages - 978-1-101-13627-0
Open Ebook - 304 pages - 978-1-101-13586-0
MP3 CD - 978-1-4418-0143-2
Pre-Recorded Audio Player - 978-1-4418-1015-1
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