Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

David Kord Murray, Author, Patrick Girard Lawlor, Read by
David Kord Murray, Author, Patrick Girard Lawlor, Read by , read by Patrick Lawlor. Brilliance Audio $24.99 (0p) ISBN 978-1-4418-0140-1
Reviewed on: 11/30/2009
Release date: 09/01/2009

According to Murray, former head of innovation for a Fortune 500 company, the key to creative progress and fortune is borrowing and improving on the ideas of others. As dubious as it might sound, selective “borrowing” is ubiquitous; Murray argues that there are no truly original products or concepts; there are just reinventions—the Walkman begat the Discman begat the iPod. Patrick Lawlor gives a strong performance that attempts to make Murray sound a little less seedy and a little more relatable. Even if the author's conception of “borrowing” seems to dangerously skirt theft at times, Lawlor succeeds in winning the audience over with his straightforward, likable approach. A Gotham hardcover (Reviews, May 25). (Sept.)

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