lol... OMG!: What Every Student Needs to Know About Online Reputation Management, Digital Citizenship and Cyberbullying

Ivester, founder of the now-defunct JuicyCampus.com, the largest college gossip Web site in the United States, writes a practical and vital primer of digital dos and don'ts, cautioning careful consideration of every online posting because of the permanent and quickly accessible nature of the Internet. He counsels students to not be "their worst enemies" by posting drunken rants, outrageous comments, or evidence of scandalous acts, as there are few real opportunities to "unsend" or erase online content. Many of the author's suggestions are on target: for example, he urges readers to consider the significant impact posts on social media sites such as Facebook and Twitter can have on job opportunities. Most important, Ivester's winning book draws attention to the perils (and pleasures) of the new digital age, where cyberbullying is unwelcome and consciously controlling your online reputation is essential.