cover image Made You Look: How Advertising Works and Why You Should Know

Made You Look: How Advertising Works and Why You Should Know

Shari Graydon. Annick Press, $24.95 (115pp) ISBN 978-1-55037-815-3

Made You Look: How Advertising Works and Why You Should Know by Shari Graydon, illus. by Warren Clark, is a thought-provoking resource for children who daily face a sea of marketing. The book details the history of promoting products, controversial methods of advertising and ways that children are exposed to and affected by ads targeted directly at them. The author delivers the information in an understandable, entertaining manner.