A full-time writer who has ""sold darn near every type of writing that exists,"" Press has named his ""one stop"" writing manual after an extension course he taught at UCLA. The manual is intended to be an ""everything-you-need-to-know"" book, covering all the major bases but none in great detail. Press admits that to start his career, ""I wasn't picky about what I was paid to write,"" and this approach permeates the book, making the last half of its title more accurate than the first. However, the author is never dogmatic and names exceptions who succeeded. Covered topics include writing query letters; fiction from short stories to genre novels; stage and screen plays; greeting cards; writing for television and radio; business, advertising, public relations; and the emerging markets in online and multimedia writing. The book will be of interest to public libraries and some academic libraries as a companion to The Writer's Market.--Nancy Shires, East Carolina Univ., Greenville, N.C.