The Enlightened Entrepreneur: A Spiritual Approach to Creating & Marketing a Company

Owning a company is more than just a way to make money, argues Grace Bulger in The Enlightened Entrepreneur: A Spiritual Approach to Creating and Marketing a Company it's a form of self-expression. Bulger, a marketing consultant, helps would-be entrepreneurs found and promote companies that are true to their personal vision. She guides readers through an assessment of their skills, values and goals so that they can understand what kind of company best suits them. She then explains how to share the spirit of the company with potential customers, using a personal story to inspire loyalty and trust. Bulger's holistic approach will be welcomed by business owners who'd like more than just monetary rewards. ( Feb.)