cover image Icons and Idiots: Straight Talk on Leadership

Icons and Idiots: Straight Talk on Leadership

Bob Lutz. Penguin/Portfolio, $26.95 (240p) ISBN 978-1-59184-604-8

Auto industry veteran Lutz (Car Guys and Bean Counters) held senior leadership positions at four of the world’s top automakers, including a stint as vice-chairman of General Motors. Here, he offers a fresh twist on leadership lessons, drawing on the positive and negative examples of real-life leaders he encountered over 47 years in the car business. In concise, snappy, often hilarious chapters, Lutz profiles household names like Lee Iacocca and well-known CEOs like Bob Eaton, who ran Chrysler, but most chapters are devoted to rank and lesser known executives he served under throughout his career, including Eberhard Von Kuenheim, who went on to “transform BMW from a tiny, regional auto company into a global luxury-car powerhouse.” Lutz’s experiences in the auto industry will delight car lovers, but even the uninitiated will likely be amused by his lively prose. His vivid attention to detail brings each leader to life, illustrating his or her individual complexities with stories of foibles, political incorrectness, and praiseworthy moments that will draw sighs of recognition from readers who have worked in hierarchical corporations large or small. Agent: Wes Neff, LeighCo Inc. (June)