The Kickstarter Handbook: Real Life Success Stories of Artists, Inventors, and Entrepreneurs

Don Steinberg. Quirk, $14.95 trade paper (224p) ISBN 978-1-59474-608-6
Business journalist Steinberg takes readers through the in’s and out’s of succeeding with Kickstarter.com (launched in 2009): from the emotional investment through to the creation of a Kickstarter video. Numerous case studies highlight what could go wrong in this new world of “crowdfunding.” Steinberg, who interviewed artists and inventors, doesn’t sugarcoat the difficulties. As he notes, “Kickstarter isn’t a magical honey pot.” With an extended discussion about pledges and rewards and calculating an appropriate number as a fund-raising goal, Steinberg details possible pitfalls. For many budding entrepreneurs who are often in the dark, it comes as a great relief to find a book that explains impending dangers. Kickstarter is playing an ever-larger role in the business world, and Steinberg’s book meets a growing need. (Sept.)
Reviewed on: 08/06/2012
Release date: 09/18/2012
Ebook - 138 pages - 978-1-59474-607-9
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