cover image The Bitch Switch: Knowing How to Turn It on and Off

The Bitch Switch: Knowing How to Turn It on and Off

Omarosa. Phoenix Books, $19.95 (189pp) ISBN 978-1-59777-595-3

Reality television mainstay Omarosa, best known for her caustic behavior as a contestant on The Apprentice, has embraced her identity as on-screen reality villain and turned it into a genuinely insightful, thorough self-help guide for women looking to strengthen themselves, especially in work environments. Prescribing unapologetic assertiveness in pursuit of one's own happiness, Omarosa wants readers not just to find their ""inner bitch,"" but learn to control it via the ""bitch switch."" Her advice for deploying the bitch is simple and straightforward, presented with surprising respect and fairness; Omarosa's overbearing self-involvement, in this book, becomes a studied strategy in avoiding exploitation. Lots of Omarosa's advice is old and faithful-the importance of self-esteem, the negligibility of what others think of you-but she has an aggressive, involving style, a definite point of view, and no trouble explaining either in succinct lessons and anecdotes, with plenty of sidebars (""What Would Omarosa Do?""), self-evaluations and exercises.